Carl Buddig Names New Canadian Sales Manager

Carl Buddig & Co. has announced the addition of Marlon Villanueva of Mississauga, Ontario, as the company’s new Canadian sales manager. Villanueva will report to John Vigna, vice president of sales, and he will oversee sales, marketing and brand management for the company’s Buddig and Old Wisconsin product lines in Canada. He replaces Robert Luce, who is retiring after 25 years. During his lengthy career with Buddig, Luce is credited with expanding the company’s national distribution network.

Previously, Villanueva successfully managed a portfolio of brands in successive management positions with leading natural and specialty food distributor Tree of Life Canada. At Buddig he will focus on leveraging the company’s coast-to-coast distribution network to grow product sales through retail grocery stores, warehouse clubs and other key accounts. Key areas of responsibility include supporting the launch of new products, providing promotional and marketing support for existing product lines as well as pricing and inventory management.